NewsJón Mikael appointed Managing Director of End-User SolutionsSeptember 5, 2022

Jón Mikael Jónasson has been appointed Managing Director of End-User Solutions at Origo, joining the Company's executive team. Jón Mikael assumed his new position in September.

Jón Mikael's role will be to strengthen Origo's End-User Solutions, which sells various types of computer equipment, audio and video solutions, POS systems, printing solutions and ATM systems. End-User Solutions is the exclusive Iceland reseller of various world-renowned brands such as LenovoCanonSony and Bose.

There is good demand for solutions and products in End-User Solutions and the unit's revenue increased by 10.4% in the first half of the year, totalling ISK 3.9 billion over the period.

Jón Mikael is delighted to have joined Origo and assumed his new role in September. "It is an exciting opportunity to get to lead the dynamic and sales-driven team at End-User Solutions and support the staff for further success. The IT industry is growing rapidly and I have great faith in Origo's mission to improve and transform technology. I am really looking forward to being part of the great team working here."

Jón Björnsson, CEO of Origo, welcomes Jón Mikael to the team.

"It is really good to have Jón Mikael join Origo, as he possesses extensive knowledge in the field of retail, which will be useful for End-User Solutions in carving out a unique position with diverse sales channels, increasing the value of its brands and securing demand from consumers. We are moving ahead with the continued development and growth of End-User Solutions, and Jón Mikael has the right background and education to lead the unit's product development."

Jón Mikael joins Origo from Ölgerðin, where he served as the managing director of Danól since 2017. He has worked at Ölgerðin and its associate companies for the past 20 years, where he held various management positions. Jón Mikael holds degrees in business administration from Reykjavik University and Erasmus University in the Netherlands.

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